This simple strategy can help you sell at least 2 to 3 more homes every month. This is no mystery. This is no magic formula it is just simply increasing the number of qualified buyers in your sales pipeline. I am sure you have had an open house, advertised a property for sale, put a yard sign out on a property you have listed and otherwise just marketed a home to receive lots of calls. I am sure when you receive those calls you ultimately want to build a relationship with the buyers and if they are not represented, you would like to represent them in their home search. As you pre-qualify them you want know if they are ready to buy now or when they will be ready to purchase a new home. I am not a Realtor Estate Agent or Broker but I am sure all agents and brokers know that most of these shoppers are not mortgage ready. Many R.E. professionals choose not to work with them until they are mortgage ready. This may be a very big missed opportunity.
In today’s financial climate the majority of non home owners do not have the credit score to qualify to purchase a new home. Many are close and just need to learn a few minor ideas to improve their credit profile. Many more need major work to become credit qualified. There is a common misconception that if you just pay your bills on time you will have a good credit score. The reality is that how you pay your bills only account for about 35% of your credit score. When you turn that around 65% of your credit score has nothing to do with how you pay your bills.
But lets assume the potential customer pays on time and all other factors line up so a customer should have an acceptable credit score. Recent Studies have shown that 4 out of 5 Americans have erroneous information on their credit reports. This means that the majority of your potential clients could have information on their reports to stop them from purchasing the home they otherwise can afford and would qualify for.
What about those who have had financial setbacks following “The Great Recession”? Loss of job, short sales, foreclosures, bankruptcies, medical bills, slow payments, collections, etc. This stuff is real! IT IS REAL LIFE! Yet, the consumer protection laws dictate how the information is reported and the burden of proof is really on the creditor. Even though the credit reporting agencies get the information from the creditors, consumers have the right to demand proof that the debt is truly theirs and is reported properly or the credit reporting agency must remove the information from the credit report.
So here is the simple strategy to easy allow Real Estate Agents to Sell 2 to 3 more homes per month. They should work with consumers who have less than perfect credit. You read that right. WORK WITH CLIENTS WITH POOR CREDIT. There is an abundance of these clients. If you set yourself apart and proactively work with them in 2 to 3 months you will see a dramatic increase in the number of homes you sell. Now I am not advocating you actually drive them around and show them houses. No, Not At All! They must be credit qualified before you show houses. But, if you develop a proactive program and establish a working relationship with a good reputable credit restoration company that you can refer these clients to, your business will definitely increase.
OK, you do the math. How many people do you talk to every week that do not qualify because of credit? Is it 10, 20, 30 or more? What if you could work with 10% to 20% of them conservatively. That means 1 to 5 new potential clients added to your pipeline every week. If every month you added 5 to 20 new clients that you otherwise would not have worked with as qualified buyers do you think you can sell 2 or 3 more homes each month.
KangaRealty was founded by several Real Estate professionals who have been involved in the industry since 1979. KangaRealty’s ownership team created KangaRealty because it noticed an opportunity to provide professionalism and unprecedented service to the rental market.
Not all Realtors® are experts – at KangaRealty all our Realtors® ARE experts in helping rental customers. And now, we are also experts in helping buyers and sellers. Our vast experience helping rental customers find the place that’s right for them has made us expert at finding places to buy, too. Our sensitivity in dealing with people on a budget makes us the ideal choice to help first time buyers as well as renters experiencing credit issues.